(But Can’t Afford To Much Longer)
Despite spending over $32 billion annually on apparel in the U.S. alone, the plus size consumer is still treated like an afterthought by most of the mainstream fashion industry. NPD Group data shows the plus size market grew faster than straight size categories post-pandemic, and yet, representation remains minimal, options are limited, and visibility in marketing campaigns? Still lacking.
As someone who lives this daily (we see you, sis), you know how exhausting it is to settle. With thousands of brands crowding the shelves with size 0 to 12 looks, there’s a gaping hole in the style landscape for anyone over a size 14—and the industry’s refusal to serve the plus size fashion industry well is no longer just frustrating. It’s a missed financial windfall.
Let’s Talk Numbers about the Plus Size Fashion Industry (Because the Receipts Matter)
According to Statista, the U.S. women’s plus size apparel market was valued at $32.6 billion in 2021, and it’s projected to hit $47.5 billion by 2026. While overall apparel sales are expected to grow about 2% annually, the plus size category is forecasted to grow at a faster clip of 5.9% per year (Allied Market Research).
In other words? Our…
