As Tour’s 360-Media Arm, Network will Produce all Events and Launch Destination Pickleball Channel, App and Website
Partnership between Giants will See Ad Sales Teams work Together to Unlock Rising Pickleball Sponsorship Demand
LOS ANGELES and DALLAS, Sept. 26, 2023 – Tennis Channel and the Carvana Professional Pickleball Association (PPA Tour) have formed a commercial joint venture to further build pickleball – America’s fastest growing sport – in this country and worldwide. Effective immediately, the partnership will see the vast majority of PPA Tour matches appear live on Tennis Channel platforms, integrated advertising-sales efforts for media and tournaments, and the launch of a 24-hour pickleball channel. Tennis Channel will produce all events for the PPA Tour, the sport’s professional pinnacle and home to the top male and female pickleball players around the world. This includes No. 1 players Ben Johns and Anna Leigh Waters.
The network will work with the PPA Tour to create Pickleballtv, a standalone pickleball channel – initially a FAST channel but eventually also a streaming live/video-on-demand service – and separate websites and apps solely dedicated to the tour. A minimum of 100 live hours of PPA Tour play will appear annually on Tennis Channel and…
