To quote Martina McBride, this one’s for the girls!
Here we are, 138 days since Taylor Swift went to a Chiefs game, left hand-in-hand with Travis Kelce, and set off the cultural avalanche that is the world’s most talked-about relationship (for now). The conversation around the couple has reached a fever pitch in this liminal space between Grammys Sunday, when Swift won her fourth Album of the Year, and Super Bowl Sunday, when Kelce will play for his third Super Bowl ring.
Granted, that fever pitch has many of us feeling unwell, with press conferences acquiring a distinct circus atmosphere. But, per Kelce at a media event on Wednesday, “I guess I’m just comfortable in the atmosphere and the chaos that goes around us… For a week, why not go through all this craziness and showcase my story, my family and everybody that has gotten me to this point.”
Whatever your feelings on Swift personally, “the Taylor Swift effect” – as it has been dubbed by many, including NFL commissioner Roger Goodell – is undeniable. The NFL had its highest regular-season viewership among women, and Apex Marketing Group claims that Swift helped generate an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL.
A recent poll from the Stillman School of Business’…
