Taylor Swift’s trip to watch Kansas City Chiefs star Travis Kelce play football Sunday didn’t just have the internet talking nonstop.
After the 12-time Grammy Award winner’s appearance at Arrowhead Stadium, jersey sales for the All-Pro tight end seemingly skyrocketed.
According to sportswear and fan merchandise company Fanatics, Kelce’s jersey was one of the top five for the NFL on Sunday. He “saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com,” a spokesperson told The Associated Press via email.
Sales spiked on the same day that Swift was spotted watching the Chiefs play the Bears alongside Kelce’s mother, Donna, from one of Arrowhead’s glass-enclosed suites.
Swift’s attendance also had a notable impact on the television ratings, as Fox Sports announced Tuesday that the game drew 24.3 million viewers, making it the weekend’s most-watched NFL contest.
Although those numbers were down approximately 8% from the same window a year ago, the ratings showed significant improvement in one demographic — females age 12-17 grew nearly 8% from a year ago. The broadcast also led in female audience in every major demographic.
Kelce did not speak to reporters afterward, but he was spotted leaving the…
