Tag: Texas Tech Red Raiders
The Big 12 needs more money, fast. Is Allstate or private equity investment a good fix?
Countless stadiums, arenas, golf tournaments and bowl games have sponsors in their titles. The world’s most prestigious soccer league was named the Barclays Premier...
Thanks to NIL, local car dealers are out of the shadows and landing star college athletes
On Jan. 19, two days after he became the most coveted football player in the NCAA’s transfer portal, and mere hours after he welcomed...
What do March Madness stars listen to before tip-off? 13 players and coaches share their mixtapes
As college basketball players head to NCAA Tournament arenas on their team buses, many will slip on headphones, zone out to a song and...
Why March Madness belongs to the women: Star players, big ratings make it tourney to watch
There’s always a sign.Last spring, I first noticed something special was happening when I couldn’t walk half a block in Dallas without running into...
2024 NCAA Tournament Bubble Watch: Who’s playing waiting game on Selection Sunday?
The Athletic has live coverage of Selection Sunday and the NCAA Tournament bracket reveal. (Editor’s note: This is part of the Bracket Central Series, an...
