She’s Back! A major announcement has hit the fashion world. It seems that Rihanna and Puma will be teaming up again! That’s right, Bad Gal RiRi herself is set to bring her unique vision and fashion-forward approach to the iconic sportswear brand. During one of the busiest and most hyped months for fashion, Puma dropped the news of the return of Fenty x Puma.

This isn’t the first time the superstar singer and fashion icon has joined forces with Puma. Back in 2014, Rihanna was named the creative director of the brand’s women’s line, Fenty x Puma. Her first collection debuted at New York Fashion Week in 2016 and was met with critical acclaim. Even fashion-forward model Gigi Hadid sported the brand!

Rihanna’s influence on the brand was undeniable. She brought a fresh perspective to the world of sportswear. Fenty x Puma blended high fashion with athletic wear in a way that had never been seen before. The collections were known for their bold colours, daring cuts, and edgy details. One of the most popular Fenty x Puma pieces was the ‘Creeper’ sneaker. RiRi arguably hailed the return of the platform sneaker back in 2016.

But it wasn’t just her designs that made her collaboration with Puma so successful. Rihanna brought her star power to the brand, using her massive social media following and fanbase to promote her collections and generate buzz around the brand.

Why did the Fenty x Puma Collaboration End?

It appears the two parted ways amicably. Rihanna became occupied with her own lines, including Fenty Beauty and Savage x Fenty. Though Fenty x Puma came to an end, Rihanna kept her hand in the fashion game. The superstar was initially set to release her own luxury fashion label ‘Fenty’, backed by non-other than the LVMH. In 2021, it was announced that the stars luxury fashion line was going to be put on ‘pause’ until further notice.

She’s Back

Fast forward to today, and it seems that Rihanna and Puma are ready to team up once again. The announcement of their new collaboration included the cryptic yet obvious Instagram post seen above. News of the renewed collaboration has been met with excitement from fans and fashion insiders alike.

While details about the new collection are still scarce, it’s safe to say that we can expect to see more of Rihanna’s signature style and bold design choices. If her previous collections are anything to go by, we can expect to see a range of sportswear that’s equal parts fashion-forward and functional.

So what can we expect from the new Rihanna x Puma collaboration? Only time will tell, but one thing’s for sure – it’s going to be a must-have for fashion-forward sportswear enthusiasts.

With Rihanna and Puma joining forces once again, we can’t wait to see what they have in store for us. Knowing Rihanna, this will be another sell-out collaboration. So, keep your eyes peeled and watch for updates as more information comes to light about this renewed collaboration!

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Generation Z, this one’s for you. It’s no secret that Gen Z has managed to become one of the most influential generations. With the rise of TikTok, Gen Z has revived all the fashion trends millennials hoped to never see again. To name a few, Gen Z has brought back baggy jeans, low-rise, Y2K, UGGs, and even the claw clip. Despite the fact that most of these trends are modern-day revivals, Adidas is looking to capitalize on Gen Z’s early adoption of fashion trends by releasing a new label called Sportswear.

Sportswear: Adidas First New Label in 5 Decades

Sportswear is the newest line from Adidas. The new line, dubbed ‘The Gen Z Line’, is aimed at Generation Z consumers. Generation Z, also known as the post-Millennial generation, has proven to have vastly different consumption patterns from that of previous generations. Gen Z consumers look for sportswear that aligns with their personal style, values, and lifestyle. Designed specifically to appeal to the younger audience, the Adidas Sportswear line was inspired by the ever-changing needs and preferences of the Gen Z market. The Gen Z market is interested in sustainable and eco-friendly products, while also seeking sportswear that incorporates the latest fashion trends. The Sportswear line is designed to be both functional and comfortable.

Jenna Ortega

Jenna Ortega or as many of you may know her, Wednesday Addams. Starring in the hit Netflix series Wednesday, Jenna Ortega has now become more influential than ever. Released in mid-November, the Wednesday series continues to break records with its success. Jenna Ortega’s influence reaches beyond TikTok dances, inspiring both fashion and makeup trends.

“The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am a huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.” – Jenna Ortega

It comes as no surprise that Adidas has chosen Jenna Ortega as their newest ambassador. After dropping Ye last year, Adidas has chosen to pivot its focus by selecting an ambassador that appeals to the Gen Z market. The partnership aims to bring together the expertise of Adidas in sportswear and Jenna Ortega’s insight into the interests and preferences of the Gen Z market to create a unique and appealing collection.

The Collection

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Sportswear will drop worldwide on February 9th, 2023 on the Adidas website. Though the new line includes many pieces, the most anticipated pieces include the Tiro Suit and the Avryn shoes. The Tiro suit takes inspiration from the classic Adidas tracksuit design. Balancing style with sports, Adidas has dubbed the Tiro suit as the You-niform. You can browse the entire collection here. With all the hype surrounding this label, I recommend setting a reminder on drop day.

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