Women’s sports have seen a dramatic growth in popularity in recent years. This is due to a number of factors, including increased media coverage, more opportunities for girls and women to play sports, and a growing awareness of the importance of gender equality.

Increased Media Coverage

One of the biggest drivers of the growth of women’s sports has been increased media coverage. In the past, women’s sports were often relegated to the sidelines, but this is no longer the case. Today, women’s sports are getting more airtime on television and streaming services. This increased exposure has helped to raise awareness of women’s sports and attract new fans.

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Women’s sports media coverage

More Opportunities for Girls and Women to Play Sports

Another factor that has contributed to the growth of women’s sports is the increased opportunities for girls and women to play sports. In the past, girls and women were often discouraged from playing sports, but this is no longer the case. Today, there are more opportunities for girls and women to play sports than ever before. This is due in part to the Title IX legislation, which prohibits discrimination on the basis of sex in education programs and activities that receive federal financial assistance.

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Girls and women playing sports

Growing Awareness of Gender Equality

Finally, the growth of women’s sports has also been driven by a growing awareness of the importance of gender equality. In recent years, there has been a growing movement to promote gender equality in all areas of society, including sports. This movement has helped to raise awareness of the challenges that women face in sports and has led to calls for greater investment in women’s sports.

The Future of Women’s Sports

The growth of women’s sports is still in its early stages, but there is no doubt that it is a trend that is here to stay. With continued investment and support, women’s sports have the potential to reach even greater heights in the years to come.

Here are some of the key trends that are driving the growth of women’s sports:

• Increased media coverage: As more and more people are exposed to women’s sports through television, streaming services, and social media, the demand for women’s sports content is growing.
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  Increased media coverage of women’s sports
• More opportunities for girls and women to play sports: The number of girls and women participating in sports is at an all-time high. This is due in part to Title IX legislation, which has helped to level the playing field for girls and women in sports.
• Growing awareness of gender equality: There is a growing awareness of the importance of gender equality in all areas of society, including sports. This awareness is leading to calls for greater investment in women’s sports and more opportunities for girls and women to participate in sports.

The growth of women’s sports is a positive trend that is having a real impact on the lives of girls and women around the world. It is a trend that is here to stay, and it is one that we should all be excited about.

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Today I’m here to talk about the amazing Eileen Gu, who just made history by becoming the first freestyle skier to win the prestigious Action Sportsperson of the Year award at the Laureus World Sports Awards in Paris.

Eileen Gu’s career has been nothing short of remarkable. The 19-year-old American-born skier has faced both highs and lows, but through it all, she has remained fiercely dedicated and determined to achieve her dreams.

Eileen Gu’s Career Highlights

One of her major victories came in 2021 when she won two gold medals in the Freeski Halfpipe and the Freeski Slopestyle at the FIS Freestyle Ski and Snowboarding World Championships. This was a huge moment for Eileen, as this victory also made her the first freestyle skier to win two gold medals at the FIS Freestyle Ski and Snowboard World Championships.

In addition to her victory at the FIS World Championships, Eileen also became the youngest gold medalist in freestyle skiing at the Winter 2022 Olympics!

Eileen has also been a trail blazer in the freestyle skiing community, holding several “firsts” in terms of the caliber of tricks she performs. One of them being that she is the first female freestyle skier to land a left-turn 1620 in competition!

It’s also worth noting that Eileen Gu is not only an extremely talented freestyle skier, she’s also a model. Represented by IMG Models Worldwide, Eileen has graced the cover of Bazaar and been an ambassador for top brands like Louis Vuitton. She even attended the ultra-exclusive Met Gala in 2023.

Action Person of the Year

Eileen made history becoming the first freestyle skier to win the award. Here, she can be seen adding her name to the Laureus World Sports Awards wall!

The Action Sportsperson of the Year award is a significant achievement in the world of sports. This award is presented annually at the Laureus World Sports Awards to an athlete who has demonstrated exceptional performance in action sports, such as skiing, snowboarding, skateboarding, surfing, and BMX.

Eileen’s dedication and hard work have not gone unnoticed. Winning the Action Sportsperson of the Year award is a tremendous honour, and it is a testament to everything that Eileen has achieved throughout her career. She is an inspiration to athletes all over the world, and her success has helped to elevate freestyle skiing to new heights of popularity and recognition.

Eileen’s victory at the Laureus World Sports Awards is a fitting tribute to everything that she has accomplished. Though Eileen is American born, she currently represents China in competition. The skier stated in an instagram caption that she hopes her accomplishments work to build diversity within the sport, specifically amongst multicultural youth.

In conclusion, Eileen Gu is a true champion, and her victory at the Laureus World Sports Awards is a testament to everything that she has achieved throughout her career. She is a trailblazer in the world of freestyle skiing, and her success has inspired countless athletes around the world to pursue their own dreams and goals!

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Have you heard of Alica Schmidt? She’s the hottest thing in the sports world right now. If you don’t know her, you’ll want to. She’s been dubbed the World’s Sexiest Athlete! With her toned body and striking looks, she’s undoubtedly the sexiest athlete we’ve seen.

Who is Alica Schmidt?

Alica Schmidt is a German middle-distance runner born on November 8, 1998, in Worms, Germany.

Schmidt first came to the public’s attention when she was dubbed “the most beautiful athlete in the world” by Australian media during the 2017 European Athletics Under-20 Championships. Her stunning looks and athletic prowess quickly gained her a significant following on social media, and she has since become a social media sensation.

And it’s not hard to see why. Alica’s Instagram feed is a visual feast of her glamorous life – from her exotic travel destinations to her enviable workout routine. But what really sets her apart is her down-to-earth personality and her commitment to empowering women.

But it’s not just her athletic prowess that has us all talking. Alica has an impeccable sense of fashion that would make even the most stylish of us green with envy. Her signature look of sleek lines, monochromatic hues, and a touch of glamour is simply to die for.

BOSS x Alica

In fact, she’s so stylish that she’s become an ambassador for Hugo Boss. Yes, you heard that right. The iconic fashion brand has chosen Alica to be the face of their latest collection, BOSS x Alica. And let me tell you, it’s a match made in fashion heaven.

The BOSS x Alica capsule collection is a reflection of everything that Alica embodies – confidence, elegance, and power. With its clean lines, bold prints, and flattering silhouettes, it’s a collection that’s sure to turn heads.

The collection includes a unique mixture of both relaxed high-end tailoring, as well as athleisure wear. So, whether you’re looking for a chic look to take you from the office to dinner with friends, or you’re looking for a sweet new workout kit, the BOSS x Alica collection has it all.

If you’re on the hunt for the perfect coordinating workout kit, you can dress like Alica in the BOSS x Alica Schmidt sports bra, leggings, and jacket. This workout kit is available is Alica’s signature colourway – black and brown, as well as a black and pink colourway. The collection even includes a pair of trainers that coordinate with this set perfectly!

Though this collaboration is more that impressive on its own, Alica’s fashion journey doesn’t stop there. She recently had her hand in modeling as she walked the Hugo Boss Fashion Show in Miami! The show presented the spring/summer 2023 collection and Alica had the honour of walking alongside some major models, like Naomi Campbell.

So there you have it, Alica Schmidt, the sexiest athlete in the game. She is the ultimate package – a talented athlete, a fashion icon, a model, and a role model for women everywhere. With her killer style and fierce attitude, she’s proof that you can have it all!

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Today we’re going to talk about the intersection of fashion and social justice. Yes, you heard that right! Fashion has the power to create change and spark social movements. The topic of today’s article? The unveiling of the new Canada women’s soccer World Cup jerseys amidst the team’s present purple wristband movement!

Let’s start with the basics. The Canadian women’s soccer team has been advocating for gender equality in sports for years. They have been fighting for equal pay, resources, and opportunities for women in soccer. And what better way to showcase their advocacy than through fashion?

SheBelieves Cup

During the SheBelieves Cup, the Canadian women’s soccer team made a bold fashion statement by wearing purple wristbands. The players also doubled down by wearing purple shirts that say “Enough is Enough”.

FIFPro, the union representing professional footballers, has stated that these wristbands are a show of solidarity for gender equality in sports. And this solidarity is not just limited to the soccer field. It is a call to action for everyone to join the fight for social justice.

The purple wristbands will be worn by women’s national-team players worldwide during the FIFA April international window. This is a prime example of how fashion can be used as a powerful tool to create social change.

Nike Women’s World Cup Jersey

The jersey pictured above is the new NikeNational Team Kit for Canada women’s soccer home games. The jersey features the classic Canadian maple leaves in a black geometric design.

Now, this jersey is the NikeNational Team Kit designed for away games! This is what you can expect to see the Canadian women’s soccer team wearing during the April FIFA international window games.

Or is it? With the ongoing dispute regarding pay inequality, it’s unclear whether the women’s team will welcome this new jersey with open arms. While they’ve made it clear that they will continue to wear their purple wristbands as a collective fashion symbol, it wouldn’t be the first time the women ditched their jersey!

What to expect during the 2023 April women’s FIFA international window

Fashion has always been a way to express individuality and make a statement. But now, it’s more than that. Fashion is a way to express the desire for social change. The purple wristbands worn by the Canadian women’s soccer team are just one example of how fashion can be used to make a powerful statement.

From wearing purple shirts over their jerseys to covering the emblem, the Canadian women’s soccer team continues to use fashion as a tactic to strike! While it’s unclear what the April FIFA International window will bring, we know these women are fighters and they won’t back down!

So, my fellow fashion enthusiasts, let’s use fashion as a tool for change. Let’s stand with the Canadian women’s soccer team! Let’s make a statement with our fashion choices and demand a better world for all. Remember, fashion is more than just clothes. It’s a way to express our values and create a better future.

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Welcome to the world of Pickleball, where sports and fashion collide! As a fashion lover and avid Pickleball enthusiast, I’m here to share the latest trends in Pickleball outfits. Today, I’ll be highlighting five cute Pickleball outfits that are sure to make you feel like a champion on the court. From bold prints to sleek silhouettes, these outfits are both functional and fashionable. So, grab your paddle and let’s get ready to serve up some style!

Fila Pickleball Outfit

Fila never fails to disappoint. With their long history of designing Tennis fits for some of the best players on the court, it’s only natural they delved into Pickleball fashion! Admittedly, some of the items I feature are designs for Tennis. And while they double as killer Pickleball outfits, this collection is designed specifically for Pickleball! This super cute Pickleball outfit features Fila’s Pickleball Halter Tank Top in navy and its coordinating Pickleball Tiered Printed Skort. Combining fashion and function, you can never go wrong with a coordinating set on the court.

ellesse Pickleball Outfit

I don’t often talk about ellesse, but when I do it’s because they’ve got something seriously stylish that I think is worth getting your hands on! This one is for the classic ladies. While patterns turn heads and draw attention, the classic polo and skort will never go out of style! This one can take you straight from the court to the cafe. Pictured here is the Tasilla White Skort and coordinating Berienne White Polo Top.

Adidas Pickleball Outfit

I told you I would include some Tennis options. Though this one is meant for the Tennis courts, it serves (pun intended) as an excellent and stylish choice for Pickleball. Again, this one is quite timeless in design, with its polo collar design and navy blue colourway. The Adidas Clubhouse Premium Classic Tennis Dress is a must-have in every Pickleball player’s wardrobe.

Nike Pickleball Outfit

Tired of seeing polo tops yet? I hope not. Polos are everywhere in Pickleball fashion and Nike is no exception. This classic white outfit is perfect for high summer when you need an all-white outfit in the hot summer heat. The fitted skort is also perfect for outdoor play on days that yield higher winds. This Nike outfit showcases the NikeCourt Dri-FIT Victory Skort in white and its coordinating NikeCourt Victory Polo Top.

Lululemon Tennis Outfit

Lastly, Lululemon. It wouldn’t be a cute Pickleball outfit guide without a piece from Lulu. They’ve built a reputation for designing fashionable pieces that are comfortable and durable. Pictured here is the Lululemon Everlux Short-Lined Tennis Tank Dress. It’s designed to keep you cool and fashionable, so you can play your best while looking your best! So, if you’re looking to add a splash of colour to the court this spring/summer, you can’t go wrong with this Lulu dress in magenta purple.

For the Pickleball queens, I hope you found this guide useful. With spring/summer upon us, it’s time to treat yourself to a stunning Pickleball outfit for your next match!

The post Serve Up Style: 5 Cute Pickleball Outfits for Fashion-Forward Players appeared first on womenssportsnow.com.

It seems that Steve Madden is stepping up their game in the world of sports marketing. The shoe company recently signed NIL agreements with not one, not two, but ten female athletes. Impressive, no? It looks like someone is following the lead of both Puma and Nike!

The campaign features quite an impressive lineup, including Auburn volleyball libero Fallan Lanham, Florida gymnast Rachel Baumann, and Maryland basketball guard/forward Faith Masonius. But it doesn’t stop there. Nebraska pole vaulter Jess Gardner, Oklahoma basketball guard Ana Llanusa, and Penn State forward Anna Camden are also part of the roster.

And let’s not forget about SMU volleyball middle blocker Alex Glover, Tennessee thrower Chandler Hayden, Wisconsin volleyball middle blocker Devyn Robinson, and Youngstown State basketball forward Paige Shy. Madden certainly wasn’t playing around when they put together this team.

Steve Madden Paid Partnerships

Steve Madden has been leveraging the influencial following these female athletes have on Instagram. Pictured above, is a sponsored post between Rachel Baumann and Steve Madden promoting their Possession Bright Multi Coloured Sneaker, along with a 20% off discount code.

Fallan Lanham also posted a sponsored Instagram post in parnership with Steve Madden. Pictured above, Fallan is seen wearing the Steve Madden Catcher Black Multi Sneakers. Again, Fallan has her own unique discount code to offer her followers and fans 20% off.

Joining Fallan Lanham and Rachel Baumann are Alex Glover, Paige Shy, and Faith Masonius who have also posted sponsored Instagram posts in partnership with Steve Madden. With each post, the female athletes get to share their personal style with their fans and following, while offering a generous discount code.

It’s clear that Madden is looking to make a statement in the world of women’s sports. By signing these ten female athletes, they’re showing that they’re committed to supporting and promoting women in sports. And with the rise of NIL agreements, it’s a smart move for the brand.

But what exactly does this mean for the athletes themselves?

Well, for starters, they’ll have the opportunity to promote Steve Madden products on their social media platforms. And let’s be real, who wouldn’t want to show off some fresh new kicks to their followers?

But it’s not just about the shoes. This partnership also gives these athletes a platform to share their own personal stories and experiences. And with Madden’s reach and influence, that message will be amplified even further.

And for Madden, it’s a win-win situation. By aligning themselves with these talented athletes, they’re able to reach a wider audience and tap into the world of women’s sports. It’s a smart move that’s sure to pay off in the long run.

Overall, I have to say, I’m impressed. Steve Madden may be known for their trendy shoes, but with this latest move, they’ve proven that they’re more than just a fashion brand. They’re committed to supporting women in sports and giving them a platform to succeed. And with this impressive lineup of athletes, I have no doubt that they’ll continue to make waves in the sports marketing world.

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By now, most of you may know Breanna Stewart. If you don’t know Breanna Stewart, she’s a professional basketball player and the definition of girl power. From hooper to fashion designer. The latest news in the WNBA world is the superstar’s exciting collab with Puma. I know Puma has been making headlines lately, with their announcement of the rekindled Fenty collab, but this one is history-making. Breanna Stewart and Puma are collaborating for the Breanna Stewart x Puma Stewie 1 “Four Time” sneaker. Dropping this week, I break down all the details.

Who is Breanna Stewart?

Let’s start with Breanna. Breanna Stewart is a professional basketball player who currently plays for New York Liberty in the Women’s National Basketball Association (WNBA). She’s a force to be reckoned with on the court, having won multiple championships and accolades throughout her career. In college, she was a standout player at UConn, leading her team to four consecutive NCAA championships. And since joining the WNBA, she’s won two championships, been named the Finals MVP twice, and earned the league’s MVP award in 2018.

But Breanna’s impact goes beyond just her stats. She’s been a vocal advocate for social justice and equality, using her platform to speak out on issues like police brutality and the gender pay gap. She’s also been open about her own struggles with mental health, shining a light on the importance of mental wellness for athletes.

Puma – Stewie 1 “Four Time”

Now, onto the collab. The Stewie 1 “Four Time” sneaker is a big deal for a few reasons. For one, it showcases Puma’s commitment to supporting female athletes. The brand has been making a push to elevate women’s sports and athletes, and partnering with someone like Breanna, who’s not only a dominant player but also a leader off the court, is a smart move.

The Stewie 1 “Four Time” colourway is devoted to Breanna’s time at UConn. It’s release during March Madness is a nod to the incredible run she had there. Notable details include the numbers under the tongue. The 13, 14, 15, and 16 represent Breanna’s four national titles, hence the name “Four Time.” Another important detail is the red slashes on the lower portion of the heel, which are meant to look like scars and represent her achilles injury.

The sneaker is a lightweight low-top basketball shoe model, suitable for all players. This is the second iteration of the Breanna Stewart x Puma collab, with the first release being the “Quiet Fire.” For this iteration, Breanna opted for a more muted and wearable blue colour. The sneakers are available in women’s sizes 5.5-16.5. Set to drop on March 17th, these sneakers will retail for $120 USD.

Overall, the Stewie 1 “Four Time” sneaker is a must-have for any Breanna Stewart fan, hooper, or sneakerhead. But beyond the cool design, it represents something bigger: a celebration of a talented and inspiring athlete, and a step forward for women’s sports. With all the hype surrounding these sneakers, I’d set your alarm and be ready to check out on release day!

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