Tag: Sports Business
Mandel: Pros and cons of a Pac-12 media rights deal almost exclusively with Amazon
Ask any Pac-12 fan about the league’s TV contracts over the last decade and you will invariably hear some or all of the following...
The Athletic’s Sportspersons of the Year: Athletes and coaches who defined 2022
Who made the biggest impact in their area of the sports world in 2022?We posed this question to our U.S.-based writers and editors who...
Phil Knight still has plenty to say about college sports. Is anyone listening?
Phil Knight turns 85 in February, and in response to the age-old what-do-you-get-the-man-who-has-everything dilemma, Nike is giving him a basketball tournament. It’s not an...
Miami’s millionaire Cavinder twins are avatars for a new age of athletes
MIAMI — “Let me take the tag off the bottom of your shoe,” a Mile 44 photography team member says, and everyone relaxes while...
Nike signs Bronny James, Caitlin Clark, more to NIL deals
Nike announced NIL deals with five high school and college basketball players on Monday: Bronny James, Caitlin Clark, Haley Jones, DJ Wagner and Juju...
