Tag: Sports Business

Dream TV title matchups, RSN collapse, XFL/USFL’s future and more: Sports Media Mailbag, Part II

Welcome to the 35th Media Mailbag for The Athletic. Writing a mailbag — as egocentric as it is — is always a fun exercise....

NCAA title game on ABC is a ‘milestone moment’ for women’s basketball on TV

The nation’s premier annual college basketball extravaganza begins next week, and it’ll be the third set of March Madness tournaments since the pandemic forced...

NWSL players, clubs coming to FIFA game for first time: Why EA Sports is investing more in women’s sports

The National Women’s Soccer League is going virtual. Starting March 15 across all platforms, the NWSL’s 12 teams will be available on “FIFA 23,”...

What sport will be the next F1 on U.S. TV? Our candidates for a ratings boom

Death, taxes and NFL viewership. Few things in life are certain, but these are three of them. The latter stages of February represent a...

What the Bally Sports saga means for NBA, NHL, MLB broadcasts: All you need to know

If you have questions about the future of your team’s live games on your local cable, satellite or digital provider, particularly those on Bally...

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