Tag: Sports Business
South Carolina’s win over Iowa draws record 18.7 million viewers, most watched basketball game since 2019
Caitlin Clark did not get her storybook ending Sunday afternoon in Cleveland, but women’s college basketball did when the viewership figures for the national...
Success of ESPN’s women’s tournament studio cast indicates promising future
CLEVELAND — It’s 43 degrees outside Rocket Mortgage FieldHouse and the wind makes it feel even colder in the minutes before ESPN begins its...
Iowa-UConn Final Four matchup breaks record for most-watched women’s college basketball game
Another Iowa women’s basketball game, another new record for the sport when it comes to viewership.Iowa’s 71-69 win over UConn on Friday night in...
How high can the women’s Final Four ratings go? All four potential title-game matchups, ranked
Viewership metrics are an important marker in sports media, given money makes the world go round, but ratings stories in sports are usually adjacent...
Is women’s basketball frenzy a moment or a movement? Stay tuned
Oftentimes when society takes what is perceived to be a significant step forward, we stop and ask whether we are witnessing a movement or...
