It seems that Steve Madden is stepping up their game in the world of sports marketing. The shoe company recently signed NIL agreements with not one, not two, but ten female athletes. Impressive, no? It looks like someone is following the lead of both Puma and Nike!

The campaign features quite an impressive lineup, including Auburn volleyball libero Fallan Lanham, Florida gymnast Rachel Baumann, and Maryland basketball guard/forward Faith Masonius. But it doesn’t stop there. Nebraska pole vaulter Jess Gardner, Oklahoma basketball guard Ana Llanusa, and Penn State forward Anna Camden are also part of the roster.

And let’s not forget about SMU volleyball middle blocker Alex Glover, Tennessee thrower Chandler Hayden, Wisconsin volleyball middle blocker Devyn Robinson, and Youngstown State basketball forward Paige Shy. Madden certainly wasn’t playing around when they put together this team.

Steve Madden Paid Partnerships

Steve Madden has been leveraging the influencial following these female athletes have on Instagram. Pictured above, is a sponsored post between Rachel Baumann and Steve Madden promoting their Possession Bright Multi Coloured Sneaker, along with a 20% off discount code.

Fallan Lanham also posted a sponsored Instagram post in parnership with Steve Madden. Pictured above, Fallan is seen wearing the Steve Madden Catcher Black Multi Sneakers. Again, Fallan has her own unique discount code to offer her followers and fans 20% off.

Joining Fallan Lanham and Rachel Baumann are Alex Glover, Paige Shy, and Faith Masonius who have also posted sponsored Instagram posts in partnership with Steve Madden. With each post, the female athletes get to share their personal style with their fans and following, while offering a generous discount code.

It’s clear that Madden is looking to make a statement in the world of women’s sports. By signing these ten female athletes, they’re showing that they’re committed to supporting and promoting women in sports. And with the rise of NIL agreements, it’s a smart move for the brand.

But what exactly does this mean for the athletes themselves?

Well, for starters, they’ll have the opportunity to promote Steve Madden products on their social media platforms. And let’s be real, who wouldn’t want to show off some fresh new kicks to their followers?

But it’s not just about the shoes. This partnership also gives these athletes a platform to share their own personal stories and experiences. And with Madden’s reach and influence, that message will be amplified even further.

And for Madden, it’s a win-win situation. By aligning themselves with these talented athletes, they’re able to reach a wider audience and tap into the world of women’s sports. It’s a smart move that’s sure to pay off in the long run.

Overall, I have to say, I’m impressed. Steve Madden may be known for their trendy shoes, but with this latest move, they’ve proven that they’re more than just a fashion brand. They’re committed to supporting women in sports and giving them a platform to succeed. And with this impressive lineup of athletes, I have no doubt that they’ll continue to make waves in the sports marketing world.

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