It is probably a mistake to start with a British cultural reference that is nearly 29 years old, but this is a story about misgivings and mistakes, so it feels apt.

In 1995, the late, great comedian Caroline Aherne had a spoof talk show in which she played a character called Mrs Merton, an elderly lady from Manchester who would ask celebrities disingenuously blunt questions.

“So, what first attracted you to the millionaire Paul Daniels?” was her famous opener to Debbie McGee, the glamorous assistant and wife of the aforementioned TV magician.

A version of that question had been rattling around my head while I tried to find a common thread between the four case studies we have done this week on men who want to buy football clubs.

So, Chris/Dozy/William/Thomas, what first attracted you to the cash business with property assets that would guarantee weeks, if not months, of positive media coverage and a huge dopamine hit from the gratitude of strangers?

Because when you put it like that, it is not hard to see how bidding for football clubs might be addictive/a good smokescreen/useful advertising/worth a go (delete as applicable).

We picked Chris Kirchner, Dozy Mmobuosi, William Storey and Thomas Zilliacus this time, but if there are any streaming giants reading, we could flesh out…