Steve Madden signs NIL agreements with 10 female athletes

Hannah Waddell — Wed, 22 Mar 2023 15:53:44 +0000

It seems that Steve Madden is stepping up their game in the world of sports marketing. The shoe company recently signed NIL agreements with not one, not two, but ten female athletes. Impressive, no? It looks like someone is following the lead of both Puma and Nike!

The campaign features quite an impressive lineup, including Auburn volleyball libero Fallan Lanham, Florida gymnast Rachel Baumann, and Maryland basketball guard/forward Faith Masonius. But it doesn’t stop there. Nebraska pole vaulter Jess Gardner, Oklahoma basketball guard Ana Llanusa, and Penn State forward Anna Camden are also part of the roster.

And let’s not forget about SMU volleyball middle blocker Alex Glover, Tennessee thrower Chandler Hayden, Wisconsin volleyball middle blocker Devyn Robinson, and Youngstown State basketball forward Paige Shy. Madden certainly wasn’t playing around when they put together this team.

Steve Madden Paid Partnerships

Steve Madden has been leveraging the influencial following these female athletes have on Instagram. Pictured above, is a sponsored post between Rachel Baumann and Steve Madden promoting their Possession Bright Multi Coloured Sneaker, along with a 20% off discount code.

Fallan Lanham also posted a sponsored Instagram post in parnership with Steve Madden. Pictured above, Fallan is seen wearing the Steve Madden Catcher Black Multi Sneakers. Again, Fallan has her own unique discount code to offer her followers and fans 20% off.

Joining Fallan Lanham and Rachel Baumann are Alex Glover, Paige Shy, and Faith Masonius who have also posted sponsored Instagram posts in partnership with Steve Madden. With each post, the female athletes get to share their personal style with their fans and following, while offering a generous discount code.

It’s clear that Madden is looking to make a statement in the world of women’s sports. By signing these ten female athletes, they’re showing that they’re committed to supporting and promoting women in sports. And with the rise of NIL agreements, it’s a smart move for the brand.

But what exactly does this mean for the athletes themselves?

Well, for starters, they’ll have the opportunity to promote Steve Madden products on their social media platforms. And let’s be real, who wouldn’t want to show off some fresh new kicks to their followers?

But it’s not just about the shoes. This partnership also gives these athletes a platform to share their own personal stories and experiences. And with Madden’s reach and influence, that message will be amplified even further.

And for Madden, it’s a win-win situation. By aligning themselves with these talented athletes, they’re able to reach a wider audience and tap into the world of women’s sports. It’s a smart move that’s sure to pay off in the long run.

Overall, I have to say, I’m impressed. Steve Madden may be known for their trendy shoes, but with this latest move, they’ve proven that they’re more than just a fashion brand. They’re committed to supporting women in sports and giving them a platform to succeed. And with this impressive lineup of athletes, I have no doubt that they’ll continue to make waves in the sports marketing world.

The post Steve Madden signs NIL agreements with 10 female athletes appeared first on womenssportsnow.com.

Million $ Dollar Twins: A Dynamic Duo Reshaping Sports and Fashion

Hannah Waddell — Wed, 22 Feb 2023 22:25:08 +0000

Have you heard of the dynamic duo, the Cavinder twins? The Cavinder twins, Haley and Hanna, have taken the sports and fashion world by storm. These twin sisters have made headlines with their impressive athletic abilities, entrepreneurial ventures, and social media reach.

Haley and Hanna Cavinder are basketball players for the Miami Hurricanes. However, their talents extend beyond the court. They have become sought-after social media influencers and brand ambassadors. With over 4 million followers on TikTok, these sisters have established themselves as major players in the social media world.

But it’s not just their social media reach that is impressive. The Cavinder Twins have also secured sponsorship deals with top athletic brands such as Six Star Nutrition, fantasy sports app Sleeper, and Champs Sports.

NCAA Rules

For years, college athletes were not allowed to profit from their name, image, or likeness. At the same time, their respective universities and the NCAA made millions off their athletic abilities. This was seen as unfair and exploitative, and the Cavinder Twins were among the many athletes who spoke out against these rules.

Using their massive social media following, the twins shared their stories and experiences. Hanna and Haley explained how difficult it was to balance school, sports, and their social media presence while not being able to monetize it. They were also vocal advocates for other athletes who were in the same situation.

Their efforts paid off, as the NCAA announced a change of rules in July 2021. College athletes are now allowed to profit off their name, image, and likeness. This was a major victory for the Cavinder Twins and other athletes who had been fighting for this change.

In fact, the twins were among the first college athletes to take advantage of these new rules, signing endorsement deals with major brands such as Boost Mobile and Six Star Pro Nutrition.

Champs Sports Deal

Haley and Hanna have signed a major endorsement deal with Champs Sports, a leading athletic retailer. The deal is a significant milestone for the twins, as it is their largest endorsement deal to date.

The partnership is a perfect fit for the Cavinder Twins, who are both talented athletes and fashion icons. In addition to their impressive skills on the basketball court, the twins are also the co-founders of Baseline Team. Baseline Team is a streetwear brand that promotes inclusivity and representation. Their focus on fashion and style has earned them a large following on social media, making them ideal partners for Champs Sports.

The endorsement deal is just the latest in a string of successes for the Cavinder Twins since the NCAA changed its rules. With their impressive entrepreneurial spirit and social media reach, the Cavinder Twins are poised to continue making waves in the sports and fashion world. And with the support of partners like Champs Sports, their potential for success is enormous.

The Cavinder Twins are expected to earn a substantial amount of money in their first year of profiting from their NIL. In fact, some experts predict that they could earn up to one million dollars.