Countless stadiums, arenas, golf tournaments and bowl games have sponsors in their titles. The world’s most prestigious soccer league was named the Barclays Premier League until 2016. Private equity firms currently hold ownership stakes in more than 60 North American sports franchises, according to Pitchbook, as well as many of the top soccer clubs in Europe.

But when news broke Thursday that the Big 12 is entertaining both a potential title sponsorship deal with insurance giant Allstate and a $1 billion private equity partnership, you could almost hear the collective reaction: “How dare they?!”

GO DEEPER

Big 12 discussing PE investment, sale of naming rights to Allstate

Kirk Wakefield, a Baylor University marketing professor, had a much different reaction to the possible title sponsorship.

“You wonder why people haven’t done that already,” said Wakefield, who runs a research firm that studies sponsorship impacts for sports leagues and brands. “It’s such an obvious opportunity.”

USC sports business professor David Carter looks at the plight of the Big 12, which lags hundreds of millions a year in revenue behind the Big Ten and SEC, and sees private equity as a matter of Darwinian survival. To win national championships, Big 12 schools need to be able to spend like…

On Jan. 19, two days after he became the most coveted football player in the NCAA’s transfer portal, and mere hours after he welcomed Ohio State coaches for a recruiting visit, Caleb Downs announced his change-of-address plans. The freshman safety who’d earned second-team All-America honors at Alabama committed to the Buckeyes. Not long after, Downs and his father began relocating to Columbus.

Getting there was simple enough. Getting around was another matter.

Some wheels needed to be put in motion.

“I get a call from someone on the coaching staff and they said, ‘Hey, I’m here with Caleb and his dad now. Are you looking to add somebody else to your team?’” says Rick Ricart, the CEO and owner of Ricart Automotive Group in Columbus. “Would you be willing to do a car deal for him?’”

For decades, these were shifty conversations. Local car dealerships had long been conduits for the whispered inducements coaches or boosters promised talented players. When discovered, scandal erupted. Repercussions were often stark. Then came the seismic summer of 2021, when changes to Name, Image and Likeness (NIL) rules allowed college athletes to earn money without fear of NCAA sanctions.

Car dealers nationwide quickly exchanged leases and keys for players boasting about their new…

In 2010, Satyan Devadoss, then at Williams College, now a professor of applied mathematics and computer science at the University of San Diego, wrote: “It can truly be called the Michael Jordan of chalk, the Rolls Royce of chalk.”

He was talking about Hagoromo Fulltouch, a brand of blackboard chalk that was so smooth to the touch, moisture-proof and dust-free that math teachers around the world went gaga for it until the company that made it went out of business in 2015.

Or maybe Professor Devadoss was peering into the future to describe the 2024 NCAA women’s tournament.

Higher seeds went a perfect 16 for 16 in Saturday’s first-round matchups. In the dozen games we analyzed as Bracket Breakers matchups, where teams were separated by at least five seeds, favorites won all 12 and by an average of more than 20 points. Our model saw Syracuse as a very vulnerable giant, but Arizona shot just 5-19 (26.3 percent) on threes and committed 21 turnovers. And when the great Dyaisha Fair returned after being carried off the court with an injury at the end of the third quarter, the Orange crushed the Wildcats. Fair scored her team’s final 13 points, leading Syracuse to a 5-point comeback win. Slingshot also admired Florida Gulf Coast (as always), and the Eagles led Oklahoma for most…

The first two days of the 2024 women’s NCAA Tournament have brought a number of close finishes. UNC, Nebraska and Oklahoma won games by 3 points or fewer. Kansas topped Michigan in overtime, fighting off the Wolverines’ fourth-quarter rally. Thus far, however, the tournament has been light on madness. There’s been only one seed-line upset (No. 11 seed Middle Tennessee over No. 6 seed Louisville), and the closest game involving a No. 1 or No. 2 seed was Ohio State’s 23-point win over Maine.

The lack of opening-round wonkiness doesn’t mean we’re missing notable results or performances. Instead, Saturday featured a star scorer taking over late in a game to stave off defeat, a different star scorer struggling but still almost ending up with a triple-double and an unusual situation involving the referees.

Subs are important … even in officiating

The madness is expected in March … but not this kind.

Astute observers noticed that an officiating change was made at halftime of the NC State-Chattanooga game. The NCAA released a statement explaining there was “a background conflict that, if known, would prevent (the official) from working that assigned game.”

The official in question — Tommi Paris — holds a master’s degree from Chattanooga University, according to…

The full NCAA Tournament bracket has been released with UConn leading the way as No. 1 overall.

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

March Madness is upon us.

Well, technically it began during a wild conference tournament season ahead of the NCAA Tournament. But now, we get the really good stuff. The Cinderellas. The players you hadn’t heard of before this week who are now household names. The buzzer-beaters. Ultimately, though, we all want to know who will be cutting down the nets in April. And so we present: the top 16 national title contenders in our NCAA Tournament Power Rankings.

We will update this ranking after every round and until the Final Four begins. If top-seeded teams fall, others will take their place. If some lower-seeded teams look stronger than expected, they’ll move up the list.

Who’s on top to start? Of course it’s Connecticut. Here’s a look at where things stand as we enter Thursday’s first round:

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Since Florida repeated as national champs in 2007, no defending champion has advanced past the Sweet 16. That ends this year.

 

Connecticut is the most complete team in college basketball, and it’s going to end that streak and repeat as national champions. That was my pre-bracket prediction and I’m sticking with it, but the selection committee really has me uneasy about that prediction. The Huskies received no favors as the top overall seed. You could argue that UConn has the toughest path to Phoenix as any of the top seeds. Iowa State has the best defense in college basketball. Illinois has one of the best offenses and was a team pre-bracket that I was pretty sure I would push through to the Final Four, and Auburn is the candidate to be this season’s UConn.

My other pre-bracket rule: Fade the Big 12. The league is the most physical in the country and its teams, outside of Iowa State, are entering the NCAA Tournament bruised and battered. And if you look through the all-conference teams in the Big 12, the talent is not comparable to past years. There aren’t a lot of pros, and the…

The Athletic has live coverage of Selection Sunday and the NCAA Tournament bracket reveal. 

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Pure. Chaos.

Madness came early on Saturday, leaving a trail of stolen bids, burst bubbles and flummoxed bracketologists in its wake. Now? Selection Sunday is here.

We know we have four legit bid thieves: NC State in the ACC, Oregon in the Pac-12 and two more coming Sunday in the A-10 and AAC. Drake’s upset over Indiana State in the MVC title game might end up as a fifth functional bid thief. Wild.

Get your March Madness printable bracket

The bracket reveal is mere hours away. In the meantime, we’ll do our best to calculate the bubble math and take stock of an absolutely wild day of college hoops.

Here’s my best estimation of where things stand entering Sunday:

• There are 32 automatic qualifying bids via conference champions. There are 36 at-large bids. Total of 68.

• At least 21 of those 32 conferences will be one-bid leagues, including the Ivy League championship between Brown and Yale on Sunday. So let’s start with 21.

• Give at least four bids to the ACC: AQ and three at-large locks….

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Conference tournaments are here and Selection Sunday is nigh, which means Bubble Watch is in full swing.

One day before the bracket is revealed, bid thieves are the big storyline. We know we will already have one in the Atlantic 10 with Dayton out of the mix. Three more are lurking between now and the selection show: North Carolina State in the ACC, Oregon in the Pac-12, and anyone other than Florida Atlantic in the AAC. How those shake out will be critical for a bubble that is nearly at capacity.

NCAA Senior Vice President of Basketball Dan Gavitt suggested on Saturday morning that there were “at least another four or five spots” up for grabs as far as at-large bids. That might be overstating it a tad, and will of course depend on how those possible bid thieves shake out, but there are clearly still decisions to be made.

“We have 35 at-larges out of the 36 voted into the field”

NCAA Senior Vice President of Basketball, Dan Gavitt, joins @TheAndyKatz to explain the scrubbing process and give a seed line update! pic.twitter.com/RIMaSEuHRQ

— NCAA March Madness (@MarchMadnessMBB)

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

It only took until the day before Selection Sunday, but finally we can say for sure who the top eight seeds will be in the 2024 NCAA Tournament.

With Tennessee and Arizona losing on Saturday and North Carolina advancing to the ACC tournament, the Tar Heels will join Purdue, Houston and UConn on the top line. The only minor intrigue left there is whether Houston passes Purdue for the No. 1 overall seed.

Tennessee and Arizona will be on the No. 2 line, along with Marquette and Iowa State. The Cyclones beat Baylor to reach the Big 12 title game and have more than made up for a lackluster nonconference slate, while Marquette got to the Big East final without All-America point guard Tyler Kolek. Given the Golden Eagles’ impressive resume and insistence that Kolek will be back next week, a No. 2 seed is in order.

Clarity comes at the top, and the bubble continues to come into focus as well. Mississippi State and Texas A&M locked up spots by beating Tennessee and Kentucky, respectively. New Mexico beat Colorado State in the Mountain West semis and should be safely in. Colorado finally gets over…

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Conference tournaments are here, and Selection Sunday is nigh, which means Bubble Watch is in full swing.

I’ll be making regular, daily updates to Bubble Watch from now until the bracket is revealed, so be sure to bookmark this page and check in all week as conference tourneys heat up and the NCAA Tournament field comes into focus. As soon as relevant games in each conference wrap up, I’ll have fresh thoughts on what it means for those teams and any other bubble watchers impacted by the results.

I’m in Kansas City covering the Big 12 tournament, but I’ll do my best to update things in real-time, and I’ll try to hop into the comments and answer questions as well. Even the mean ones.

An important note: An expanded “Movement” section for each conference will be refreshed as often as necessary, while the corresponding team charts will be updated each morning with accurate records, NET rankings and other metrics.

We’ll keep track of the number of auto-qualifiers as they roll in, whether or not there are any “bid thieves” among them, and how the math is shaping up for the rest…