She’s Back! A major announcement has hit the fashion world. It seems that Rihanna and Puma will be teaming up again! That’s right, Bad Gal RiRi herself is set to bring her unique vision and fashion-forward approach to the iconic sportswear brand. During one of the busiest and most hyped months for fashion, Puma dropped the news of the return of Fenty x Puma.

This isn’t the first time the superstar singer and fashion icon has joined forces with Puma. Back in 2014, Rihanna was named the creative director of the brand’s women’s line, Fenty x Puma. Her first collection debuted at New York Fashion Week in 2016 and was met with critical acclaim. Even fashion-forward model Gigi Hadid sported the brand!

Rihanna’s influence on the brand was undeniable. She brought a fresh perspective to the world of sportswear. Fenty x Puma blended high fashion with athletic wear in a way that had never been seen before. The collections were known for their bold colours, daring cuts, and edgy details. One of the most popular Fenty x Puma pieces was the ‘Creeper’ sneaker. RiRi arguably hailed the return of the platform sneaker back in 2016.

But it wasn’t just her designs that made her collaboration with Puma so successful. Rihanna brought her star power to the brand, using her massive social media following and fanbase to promote her collections and generate buzz around the brand.

Why did the Fenty x Puma Collaboration End?

It appears the two parted ways amicably. Rihanna became occupied with her own lines, including Fenty Beauty and Savage x Fenty. Though Fenty x Puma came to an end, Rihanna kept her hand in the fashion game. The superstar was initially set to release her own luxury fashion label ‘Fenty’, backed by non-other than the LVMH. In 2021, it was announced that the stars luxury fashion line was going to be put on ‘pause’ until further notice.

She’s Back

Fast forward to today, and it seems that Rihanna and Puma are ready to team up once again. The announcement of their new collaboration included the cryptic yet obvious Instagram post seen above. News of the renewed collaboration has been met with excitement from fans and fashion insiders alike.

While details about the new collection are still scarce, it’s safe to say that we can expect to see more of Rihanna’s signature style and bold design choices. If her previous collections are anything to go by, we can expect to see a range of sportswear that’s equal parts fashion-forward and functional.

So what can we expect from the new Rihanna x Puma collaboration? Only time will tell, but one thing’s for sure – it’s going to be a must-have for fashion-forward sportswear enthusiasts.

With Rihanna and Puma joining forces once again, we can’t wait to see what they have in store for us. Knowing Rihanna, this will be another sell-out collaboration. So, keep your eyes peeled and watch for updates as more information comes to light about this renewed collaboration!

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