Countless stadiums, arenas, golf tournaments and bowl games have sponsors in their titles. The world’s most prestigious soccer league was named the Barclays Premier League until 2016. Private equity firms currently hold ownership stakes in more than 60 North American sports franchises, according to Pitchbook, as well as many of the top soccer clubs in Europe.

But when news broke Thursday that the Big 12 is entertaining both a potential title sponsorship deal with insurance giant Allstate and a $1 billion private equity partnership, you could almost hear the collective reaction: “How dare they?!”

GO DEEPER

Big 12 discussing PE investment, sale of naming rights to Allstate

Kirk Wakefield, a Baylor University marketing professor, had a much different reaction to the possible title sponsorship.

“You wonder why people haven’t done that already,” said Wakefield, who runs a research firm that studies sponsorship impacts for sports leagues and brands. “It’s such an obvious opportunity.”

USC sports business professor David Carter looks at the plight of the Big 12, which lags hundreds of millions a year in revenue behind the Big Ten and SEC, and sees private equity as a matter of Darwinian survival. To win national championships, Big 12 schools need to be able to spend like…

On Jan. 19, two days after he became the most coveted football player in the NCAA’s transfer portal, and mere hours after he welcomed Ohio State coaches for a recruiting visit, Caleb Downs announced his change-of-address plans. The freshman safety who’d earned second-team All-America honors at Alabama committed to the Buckeyes. Not long after, Downs and his father began relocating to Columbus.

Getting there was simple enough. Getting around was another matter.

Some wheels needed to be put in motion.

“I get a call from someone on the coaching staff and they said, ‘Hey, I’m here with Caleb and his dad now. Are you looking to add somebody else to your team?’” says Rick Ricart, the CEO and owner of Ricart Automotive Group in Columbus. “Would you be willing to do a car deal for him?’”

For decades, these were shifty conversations. Local car dealerships had long been conduits for the whispered inducements coaches or boosters promised talented players. When discovered, scandal erupted. Repercussions were often stark. Then came the seismic summer of 2021, when changes to Name, Image and Likeness (NIL) rules allowed college athletes to earn money without fear of NCAA sanctions.

Car dealers nationwide quickly exchanged leases and keys for players boasting about their new…

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

During the season in this space, we often like to begin with a bit of pop culture or history or some other random bit of nonsense unrelated to college basketball. So, uh, is it OK if we just do that for the entirety of this final installment?

Because we’re going to be totally transparent here. For the first time in six years of making mock brackets for The Athletic, we go into Selection Sunday with no earthly idea of what the selection committee is going to do. Oh, sure, there are always small surprises, but for the most part, the field is obvious except for maybe one slot.

Not this year. After one of the wildest Championship Week Saturdays we can remember, which included two power-conference bid thieves and a still-hard-to-believe outcome in the American, we find ourselves utterly confused by the bubble. And whether North Carolina will hold on to that final No. 1 seed or if surging Iowa State will take it. At least we’re not alone:

Been doing this since 2006. It’s never been this hard for the committee, not only because of how close so many of these teams are, but because of the…

The Athletic has live coverage of Selection Sunday and the NCAA Tournament bracket reveal. 

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Pure. Chaos.

Madness came early on Saturday, leaving a trail of stolen bids, burst bubbles and flummoxed bracketologists in its wake. Now? Selection Sunday is here.

We know we have four legit bid thieves: NC State in the ACC, Oregon in the Pac-12 and two more coming Sunday in the A-10 and AAC. Drake’s upset over Indiana State in the MVC title game might end up as a fifth functional bid thief. Wild.

Get your March Madness printable bracket

The bracket reveal is mere hours away. In the meantime, we’ll do our best to calculate the bubble math and take stock of an absolutely wild day of college hoops.

Here’s my best estimation of where things stand entering Sunday:

• There are 32 automatic qualifying bids via conference champions. There are 36 at-large bids. Total of 68.

• At least 21 of those 32 conferences will be one-bid leagues, including the Ivy League championship between Brown and Yale on Sunday. So let’s start with 21.

• Give at least four bids to the ACC: AQ and three at-large locks….

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Conference tournaments are here and Selection Sunday is nigh, which means Bubble Watch is in full swing.

One day before the bracket is revealed, bid thieves are the big storyline. We know we will already have one in the Atlantic 10 with Dayton out of the mix. Three more are lurking between now and the selection show: North Carolina State in the ACC, Oregon in the Pac-12, and anyone other than Florida Atlantic in the AAC. How those shake out will be critical for a bubble that is nearly at capacity.

NCAA Senior Vice President of Basketball Dan Gavitt suggested on Saturday morning that there were “at least another four or five spots” up for grabs as far as at-large bids. That might be overstating it a tad, and will of course depend on how those possible bid thieves shake out, but there are clearly still decisions to be made.

“We have 35 at-larges out of the 36 voted into the field”

NCAA Senior Vice President of Basketball, Dan Gavitt, joins @TheAndyKatz to explain the scrubbing process and give a seed line update! pic.twitter.com/RIMaSEuHRQ

— NCAA March Madness (@MarchMadnessMBB)

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Conference tournaments are here, and Selection Sunday is nigh, which means Bubble Watch is in full swing.

I’ll be making regular, daily updates to Bubble Watch from now until the bracket is revealed, so be sure to bookmark this page and check in all week as conference tourneys heat up and the NCAA Tournament field comes into focus. As soon as relevant games in each conference wrap up, I’ll have fresh thoughts on what it means for those teams and any other bubble watchers impacted by the results.

I’m in Kansas City covering the Big 12 tournament, but I’ll do my best to update things in real-time, and I’ll try to hop into the comments and answer questions as well. Even the mean ones.

An important note: An expanded “Movement” section for each conference will be refreshed as often as necessary, while the corresponding team charts will be updated each morning with accurate records, NET rankings and other metrics.

We’ll keep track of the number of auto-qualifiers as they roll in, whether or not there are any “bid thieves” among them, and how the math is shaping up for the rest…

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Conference tournaments are here and Selection Sunday is nigh, which means Bubble Watch is in full swing.

I’ll be making regular, daily updates to Bubble Watch from now until the bracket is revealed, so be sure to bookmark this page and check in all week as conference tourneys heat up and the NCAA Tournament field comes into focus. As soon as relevant games in each conference wrap up, I’ll have fresh thoughts on what it means for those teams and any other bubble watchers impacted by the results.

I’m in Kansas City covering the Big 12 tournament, but I’ll do my best to update things in real time, and I’ll try to hop into the comments and answer questions as well. Even the mean ones.

An important note: an expanded “Movement” section for each conference will be refreshed as often as necessary, while the corresponding team charts will be updated each morning with accurate records, NET rankings and other metrics.

We’ll also keep track of the number of auto-qualifiers as they roll in, whether or not there are any “bid thieves” among them, and how the math is shaping up for the…

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Conference tournaments are here and Selection Sunday is nigh, which means Bubble Watch is in full swing.

I’ll be making regular, daily updates to Bubble Watch from now until the bracket is revealed, so be sure to bookmark this page and check in all week as conference tourneys heat up and the NCAA Tournament field comes into focus. As soon as relevant games in each conference wrap up, I’ll have fresh thoughts on what it means for those teams and any other bubble watchers impacted by the results.

I’m in Kansas City covering the Big 12 tournament, but I’ll do my best to update things in real time, and I’ll try to hop into the comments and answer questions as well. Even the mean ones.

An important note: an expanded “Movement” section for each conference will be refreshed as often as necessary, while the corresponding team charts will be updated each morning with accurate records, NET rankings and other metrics.

We’ll also keep track of the number of auto-qualifiers as they roll in, whether or not there are any “bid thieves” among them, and how the math is shaping up for the…

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Conference tournaments are here and Selection Sunday is nigh, which means Bubble Watch is in full swing.

I’ll be making regular, daily updates to Bubble Watch from now until the bracket is revealed, so be sure to bookmark this page and check in all week as conference tourneys heat up and the NCAA Tournament field comes into focus. As soon as relevant games in each conference wrap up, I’ll have fresh thoughts on what it means for those teams and any other bubble watchers impacted by the results.

I’m in Kansas City covering the Big 12 tournament, but I’ll do my best to update things in real time, and I’ll try to hop into the comments and answer questions as well. Even the mean ones.

An important note: an expanded “Movement” section for each conference will be refreshed as often as necessary, while the corresponding team charts will be updated each morning with accurate records, NET rankings and other metrics.

We’ll also keep track of the number of auto-qualifiers as they roll in, whether or not there are any “bid thieves” among them, and how the math is shaping up for the…

(Editor’s note: This is part of the Bracket Central Series, an inside look at the run-up to the men’s and women’s NCAA Tournaments, along with analysis and picks during the tournaments.)

Charles McClelland’s first vote as a member of the men’s NCAA Tournament selection committee was whether to cancel the 2020 event because of COVID-19. In his second year on the committee, much of his time was spent discussing protocols to play the tournament without fans in the Indiana bubble.

So now that McClelland is the 2024 selection committee chairman and has to lead the group in sorting out a chaotic season, he can put things in perspective.

“Debating bubble teams is so much better than saying, ‘If somebody catches COVID, will we allow that team to participate or not?’” said McClelland, who is also the SWAC commissioner. “We’re actually talking basketball now, which is what we all enjoy.”

The committee convened last week and talked a lot of basketball before releasing its initial top 16 seeds. “The only problem,” McClelland joked, “is that the teams then went out and played games.”

Nine of the top 16, including the No. 1 and No. 2 overall seeds Purdue and UConn, have lost since the reveal. But that’s the 2023-24 season in a nutshell. While the committee…