In a move that is perhaps both game-changer and tipping point, the Phoenix Suns and Phoenix Mercury have struck a deal that removes their long-held television rights from cable.
Starting with their next seasons, the teams’ games will be broadcast for free over-the-air and streamed online on a new direct-to-consumer service.
The teams’ contract with Bally Sports Arizona, where their games have been shown on cable since 2003, has expired and will not be renewed. The games instead will be available on local Arizona television stations in Phoenix, Tucson and Yuma and streaming firm Kiswe on a new platform.
The shift could cost the Suns tens of millions in guaranteed money per year in the short term, but it will boost the number of households the games are available in from around 800,000 to more than 2.8 million, according to the team.
“We’re not focusing on money. We’re focusing on winning, success and taking care of fans, taking care of the community,” new team owner Mat Ishbia said. “What happens is you always end up making money. It always works out.
“We’re going to have more fans than ever before. We’re going to have more people who will have eyeballs on Devin Booker and Deandre [Ayton] and Kevin Durant, Chris [Paul] and cheer the team on. And more people…
