Sunday’s top-5 matchup between South Carolina and UConn ended in more than just a big win for the No. 1 Gamecocks.
The game drew 1.087 million viewers on Fox, making it the most-viewed women’s basketball game ever on that network. The rematch of the 2022 national title game also stands as the most-watched regular-season game in women’s college basketball across all networks since 2017, per Fox Sports.
South Carolina’s 64-49 win against UConn in the NCAA tournament final last April averaged 4.85 million viewers across broadcast and streaming platforms, including 4.45 million viewers on ESPN. That game was the most-watched college basketball game on ESPN since 2008.
In 2023, the national championship game will air on ABC for the first time. The game will air at 3 p.m. ET Sunday, April 2, from the American Airlines Center in Dallas. ESPN will broadcast the Final Four contests, set for 7 and 9:30 p.m. on Friday, March 31.
The records come amid a surge in viewership across women’s sports.
The 2022 NWSL title match drew 915,000 viewers on CBS, an increase of 71% from the 2021 final. Last year brought the WNBA its most-watched regular season in 14 years and…