Strava is the leading platform for athletes and the largest sports community in the world. It has now published exclusive data revealing the nation’s January goal setting habits. This new data gives us an insight into the UK’s fitness ambitions as we head into 2023.
January goal setting data from Strava
- Gen Z (aged 18-29) is most likely to set running goals
- However, those aged 70+ are most likely to achieve them
- This is followed by Strava users in their 50s, 60s, 40s and 30s
- Nearly half of Brits on Strava ran at least a 5K last year
- The average British woman runs a 5K in 31:50 minutes
- The average British man takes 27:16 minutes to complete the distance
What the January goal setting data tells us
The 2022 data examined the January goal setting habits of Strava users. It shows that while Gen Z is most likely to set goals in January, the older generations win on commitment and consistency. Those aged 70 and over are most likely to achieve their goals, followed by users in their 50s, 60s, 40s and 30s.
Goal setting on Strava includes defining targets for distance, duration, power and elevation for every trackable activity on the app. Users can do this on a weekly, monthly and annual basis or even for specific segments.
The findings show that men and women are both as likely…
