The WNBA and NWSL welcomed some new high-profile owners on Monday, as Serena Williams and Sabrina Ionescu announced investments in the country’s leading pro women’s sports leagues.
Tennis icon Williams is purchasing a stake in the Toronto Tempo. There, the 23-time Grand Slam winner will subsequently weigh in on the 2026 WNBA expansion team’s visual elements like jersey designs, merchandise deals, and more.
“Serena is a champion,” noted Tempo president Teresa Resch. “She’s set the bar for women in sport, business, and the world — and her commitment to using that success to create opportunities for other women is inspiring.”
Meanwhile, 2024 WNBA champion and Bay Area product Ionescu also padded her portfolio. Ionescu bought into 2024 NWSL addition Bay FC, where she’ll serve as an official commercial advisor.
“Sabrina is the ultimate innovator and creates new pathways for aspiring and current professional athletes,” said team CEO Brady Stewart. “Adding her passion and vision to what we are building at Bay FC will allow us to further disrupt the sports landscape.”
