A group of professional sports leagues and media outlets have formed a coalition that aims to ensure a responsible approach to sports betting advertising, which has increased dramatically over the past five years and caught the attention of politicians.
The Coalition for Responsible Sports Betting Advertising, announced Wednesday, consists of the NFL, NBA, NHL, Major League Baseball, WNBA, NASCAR and MLS. Media outlets NBCUniversal and Fox have joined the coalition spearheaded by NFL vice president of public policy and government affairs Jonathan Nabavi.
“As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States,” the coalition said in a statement. “Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”
The coalition says it aims to implement and maintain consumer protection policies built on six core principles:
• Sports betting should be marketed only to adults of legal betting age.
• Sports betting advertising should not promote irresponsible or excessive gambling or degrade…
