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Dave McMenamin, ESPN Staff Writer
Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday.
The pact will result in Nike, which began designing and manufacturing the official NBA, WNBA and G League uniforms and apparel in 2017, continuing the partnership through two decades. The agreement also includes a marketing and content partnership, which three-time WNBA MVP A’ja Wilson cited as perhaps the biggest benefit of her league’s association with Nike since she became a pro in 2018.
“Back when I was a rookie not that long ago, there wasn’t a whole lot of ways to really tell your story,” Wilson told ESPN in a phone interview Monday. “It wasn’t like people wanted to know A’ja outside the uniform because they never saw it before. They never saw it in a WNBA player before, as much as we see it now. I think that comes from Nike kind of taking that chance and being like, ‘No, we want to tell these ladies’ stories. We want to get them out there to…
