LOS ANGELES—February 15, 2023—Building on the successful launch of its pickleball program, Skechers, The Comfort Technology CompanyTM, is expanding its presence in this fast-growing sport through a multi-year agreement as the Official Footwear Sponsor of the Carvana Professional Pickleball Association (PPA) Tour, starting with the 2023 season.
“It was less than a year ago that we launched Skechers Viper Court footwear, and the positive response from the pickleball community of athletes and fans has been phenomenal,” said Michael Greenberg, president of Skechers. “After the nationally televised attention generated by the Skechers Invitational last summer, it became clear that Skechers needed to be part of the entire tour. It’s a perfect fit as our own pros Catherine Parenteau and Tyson McGuffin are PPA athletes, and an incredible opportunity to broaden our presence in the sport as we expand Skechers’ pickleball footwear offering to include new styles in 2023.”
Stops on the PPA Tour will feature activations by Skechers where spectators and athletes can experience and purchase Skechers Viper Court footwear as well as the brand’s off-court styles and apparel. In addition, staff will wear Skechers at all tournaments, and referees will be outfitted in Skechers…
