Shopping for the dress is one of the most magical parts of wedding planning—but for too long, plus size brides have been left out of the full bridal experience. From limited sizing at boutiques to outdated silhouettes, the bridal industry hasn’t always embraced curves the way it should.
The push for size-inclusive bridal fashion isn’t just about style—it’s about representation, access, and equity in an industry that has long overlooked the majority of its consumers. More than two-thirds of U.S. women wear a size 14 or higher, yet many bridal salons still primarily stock sample gowns in sizes 6 or 8, leaving curvier brides frustrated or excluded from the try-on experience entirely. Meanwhile, the plus size women’s fashion market is booming—valued at $195.76 billion in 2021 and projected to grow to $322.12 billion by 2030. With the global bridal wear market expected to hit $83.5 billion by 2030, it’s clear: inclusive sizing isn’t a niche need—it’s a mainstream demand. As brides seek gowns that reflect their style and fit their bodies, brands that prioritize inclusivity aren’t just doing the right thing—they’re meeting the moment.
Thankfully, a new generation of designers and heritage bridal houses alike are stepping up, creating size-inclusive bridal…
