Women are everywhere in the outdoor industry, but few occupy owners’ offices at outdoor companies. These six standouts in the surfing, cycling, camping, and hiking sectors buck the trend. All six brands bring fresh products and perspectives to the male-dominated market and demonstrate how gender parity enriches the industry for everyone who recreates outdoors. Shop at the below brands this Women-Led Wednesday.
Wild Rye
Cassie Abel, co-founder and CEO
When her business partner left Wild Rye as a fledgling apparel brand to pursue personal interests, Abel assumed full ownership and squeezed the throttle on company growth and development. A brand that began with a couple of ski and mountain bike pieces expanded into a complete active lifestyle collection, spanning Youth size 8 to Women’s size 24. “Our goal is to bring women beautiful, technical, and well-fitting apparel pieces that inspire confidence and welcome more women into the outdoors,” Abel said. Now a certified B-Corp, Wild Rye achieved Carbon Neutral certification and contributes financial…
