We believe e-bikes and e-cargo bikes can significantly help women overcome many of the common barriers to cycling. Women are put off cycling by the following factors:
- Safety concerns – a fear of cycling on the roads amongst traffic
- Not feeling confident or fit enough
- Not being able to carry stuff or children
- Not wanting to change clothes or get hot and sweaty
- Not identifying with the image of ‘a cyclist’ – not wanting to be part of the Lycra clan!
Electric bikes not only make cycling feel easier and help women overcome issues to do with fitness, but we feel strongly that certain designs with a low centre of gravity, relaxed riding position and of course the all imporant motor, truly feel safer – and are safer – to ride.
Through the stories of our customers over the last few years, we’ve heard some amazing examples of how game-changing e-bikes can be. Now we want to champion the power of the e-bike and inspire and enable more women to ride them. We plan to make some noise, reach as many women as we can and truly shift the dial on the gender gap in cycling and active travel.
‘I have found an electric bike that has revolutionised my life by bike. I’ve cycled for 15 years but was struggling to carry my daughter on my…
