We are delighted to bring our She’s Electric experience to the world’s no. 1 home energy and electric vehicle show this year at the Everything Electric London. To reach their audience with our message and campaign is a huge boost toward our goal to reach 1 million women in 2024.
We will have a range of electric bikes, from front-loading family Cargo bikes from CaGo (pictured founder of Also Bike Sophie Browne with her CaGo Bike and two children) to longtail compact cargo bikes and smaller folding models. All e-bikes have been selected to feel comfortable and practical for women to use in their everyday lives.
Women will be able to test-out e-bikes on the micromobilty Demo track – run by Electroheads – and we will be running women only hours 3-4pm each day.
Our She’s Electric team will be on hand to give guidance, advice and hands-on support to women wanting to get started on an electric bike. We will have child seats and helmets to ensure it’s a safe, enjoyable family- friendly experience.
We will also have the She’s Electric Boutique on site, a chance for women to browse and try a selection of stylish clothes and accessories that can help them cycle in style and get away from the ‘middle-aged man in Lycra’ cycling…
