After making history in tennis, Serena Williams is now entering the beauty industry with the launch of her makeup brand, WYN BEAUTY. The sports legend’s main goal was to develop products that complement a busy lifestyle, that look good throughout the day rather than just for the camera or for a few hours.
Inspired by Serena’s graceful movements on the court, the WYN makeup is designed to be as fluid as her game, offering flexible formulas that enhance natural beauty while staying comfortable all day. Featuring an extensive range of 91 shades across 10 different products for the face, lips, and eyes, WYN is dedicated to embracing color with confidence, ensuring that everyone can find their perfect match.
“Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world,” says founder and entrepreneur Serena Williams. “As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live…
