Serena Williams is set to become a WNBA owner with a specific role perfectly tailored to her status as a fashion icon.
The Toronto Tempo — Canada’s first WNBA franchise set to begin play in 2026 — announced on Monday that Williams has joined the team’s ownership. The 23-time Grand Slam winner retired from professional tennis in 2022 following a record-breaking career that actually began in Canada where she made her professional debut in 1995.
“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” said Serena Williams. “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes — I have always said that women’s sports are an incredible investment opportunity.
With an estimated net worth over $340 million according to Forbes, Williams’ foray into the WNBA marks her latest business endeavor since hanging up her racket.
New court, new game 🏀
We’re thrilled to announce that @SerenaWilliams – legendary tennis
pro – has joined the team as the newest owner of the Toronto Tempo. pic.twitter.com/kRPYNvdoya— Toronto Tempo (@TempoBasketball) March 3, 2025
In addition to her endorsement deals with over a dozen brands, Williams launched a venture…
