Serena Williams has joined the Toronto Tempo’s ownership group, the WNBA expansion franchise announced Monday.
Williams will “play an active role in future jersey designs and will help forge unique merchandise collaborations with the team,” the franchise said. The tennis icon will also “contribute to bringing the Tempo to life visually.”
“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” Williams said in a statement. “It is about showcasing the true value and potential of female athletes — I have always said that women’s sports are an incredible investment opportunity.”
The Tempo were unveiled as the league’s 14th franchise last May and will debut in the 2026 season. The team will be led by Toronto billionaire Larry Tanenbaum and Kilmer Sports Ventures, which also invests in Maple Leaf Sports and Entertainment (MLSE), owner of the NBA’s Toronto Raptors.
“I am excited to partner with Larry and all of Canada in creating this new WNBA franchise and legacy,” Williams said.
New court, new game 🏀
We’re thrilled to announce that @SerenaWilliams – legendary tennis
pro – has joined the team as the newest owner of the Toronto Tempo. pic.twitter.com/kRPYNvdoya— Toronto Tempo (@TempoBasketball) March 3,…
