In an exciting development for the world of collegiate sports and pickleball, Selkirk Sport has announced a landmark partnership with the University of Virginia (UVA) Athletics.
This unprecedented collaboration positions Selkirk as the official pickleball partner of UVA Athletics, extending its influence across multiple sports, including tennis, lacrosse, baseball, football, and basketball.
You may remember our story and profile of UVA back in May, where we shared their story and commitment to elevating pickleball at the collegiate level.
How the University of Virginia’s Pickleball Program Became a Blueprint for Collegiate Growth
The University of Virginia is known for many things, including great academics. But the school’s pickleball program is arguably the blueprint for any school looking to build a meaningful program.
Bridging the gap between tennis and pickleball
As part of this multi-year agreement, which runs through Summer 2026, Selkirk will serve as the presenting sponsor for UVA’s men’s and women’s tennis programs.
This strategic move highlights Selkirk’s commitment to bridging the gap between tennis and pickleball, fostering a closer relationship between the two sports at the collegiate level.
Why So Many American Men’s Tennis…
