Ever since Seán McGirr was announced as Alexander McQueen’s creative director back in October 2023, the momentum and buildup to his debut collection has been immense. The highly-anticipated unveiling will take place Saturday March 2 during Paris Fashion Week. Until then, we have ourselves a preview of McGirr’s vision for the British fashion label in the form of a series of Tommy Malekoff-shot images (in addition to a revised logo). Art directed by Edward Quarmby, the Dublin-born designer taps models and friends of the house Debra Shaw and Frankie Rayder. Shot amongst the wilderness, on location within an ancient pine forest, the models roam the rugged landscape in McGirr’s designs and don plastic toy masks which are a nod to the McQueen heritage.
Read below the reactions of theFashionSpot’s forum members:
“I wanted him to bring back the dark and gritty vibe from the 90s so I’m digging this a lot. Perfect casting with Debra. Looking forward to the show.” [Marc10]
“I love the idea of that broken glass dress. I like the direction. And that redrawn logo is very beautiful. Let’s hope this guy gets time.” [Norden]
“Good theme with the forest, A lot to explore. The dress is nice, and so is the suit.” [Alquimista]
“Need to…
