Savage X Fenty Brings AR-powered technology, FIT:MATCH to its NEW Atlanta Store!

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What happens when you pair one of the hottest lingerie brands with augmented reality technology and bring it in store/ offline? You get the best of all worlds that also includes plus sizes into the mix. This is what Savage X Fenty has done as they have partnered with FIT:MATCH, in collaboration with Intel to launch the next generation of its award-winning, patented body shape technology.

“Unique and personalized shopping experiences are the future of retail for both the end customer, and business owner alike,” said Alec Gefrides, Intel’s VP of Network Edge Group.

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Could you imagine 1) having technology assist you in finding the right fit and sizing 2) being able to shop for sexy, hot, and fashion forward plus size lingerie in store and 3) not having to worry about guessing IF your items will fit- each time?!

This is exactly what you can expect in the newly opened Savage X Fenty location, at Lenox Square Mall, in Atlanta, Ga! This first of its kind experience is exclusive to the Savage X Fenty retail stores!

The product, dubbed Fit Xperience, “gives you the opportunity to get scanned in an in-store fitting room, using Intel’s RealSense technology and the Intel Distribution of OpenVINO toolkit.” Immediately, you are matched with the best-fitting…

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