Sasha DiGiulian is busy. When she’s not training at the gym, traveling around the world to climb, or walking her good boy, Moose, near her home in Boulder, Colorado, she’s working as the CEO of Send Bars, her plant-based nutrition bar company that she co-founded in 2022.
Because of her packed schedule, DiGiulian, a three-time U.S. National champion with more than 30 first female ascents under her belt, looks for convenience in the products she uses. Think: creams that moisturize and protect her skin from the sun at the same time or face wipes that hydrate and clean.
Even her company’s bars fall into this category. DiGiulian wanted a convenient food to grab on the go that also fulfilled her health needs.
“Send Bars are how I get my greens and fuel when I’m at the crag, biking, or hiking,” she says. “There is so much health washing on the market, and I just want clean, real food with no refined sugars, preservatives, or unnatural flavorings—that tastes really good.” It doesn’t hurt that she can throw one in a bag on the way to the airport, either.
Outside of her tried-and-true bars, here are the…
