In the first year that retailer Soccer.com has had all 14 NWSL jerseys available, they’ve seen plenty of demand amid an overall growing appetite for women’s soccer in the United States.
Chief marketing officer Brian Berklich told The Athletic that while he can’t give exact dollar figures, Soccer.com has “seen significant growth in our NWSL business.” It should be noted, however, that they only had access to a few teams last year, selling Portland Thorns, North Carolina Courage, Racing Louisville and Orlando Pride jerseys. But with an official retail partnership with the NWSL Players Association and the addition of leaguewide selection, they’ve carefully noted fan demand.
The company shared an infographic about best-selling NWSL jerseys by state, showing a giant presence for the San Diego Wave in states without a home NWSL team. Conversely, the Houston Dash and Bay FC haven’t yet made a dent, at least not in Soccer.com’s retail figures.
Bay FC’s lack of presence is understandable, given this is the expansion club’s first year and its 2024 jerseys were essentially plain templates. Given the years-long timeline it usually takes to work with a supplier — in this case Nike — to bring a custom kit from design to sales, Bay will eventually move past the…
