The BNP Paribas Open marks the first tournament after the WTA’s rebranding launch, bringing a subtle yet significant change in the sport’s visual identity. While the logo shift may seem minor, behind the scenes, players are eager about the fresh direction it signals for the future. Here’s what Aryna Sabalenka, Coco Gauff, and Jessica Pegula had to say about the changes, as they spoke to the press in Indian Wells.
Aryna Sabalenka is hopeful that the WTA will seize the opportunity to highlight the players as individuals, not just athletes. “I would like them to show our personalities a little bit more, just so people can actually see and know who we are outside of the tennis court,” she shared.
The current world number one wants that refreshed representation to be a positive and flattering one. Laughing, she told the media, “I want the WTA to post better pictures of us, not where we’re looking like really ugly and wrong.” The Belarusian believes that these changes could serve as “a good beginning for our sport to explode.”
As someone who doesn’t watch much television but consumes entertainment primarily on her phone, Coco Gauff is eager to see the WTA embrace TikTok content that mirrors the trends in other sports. “The WTA has a plan in place, and they…
