The three-story flagship On running UK store offers much more than the latest innovations and products, including some of the best women’s running shoes. It focuses on the brand community who love exploring, touching, and discovering with all senses. Inspired by a science museum, shoppers are encouraged to touch, interact and explore the newest running tech, sustainability projects, and innovations with various interactive stations on the ground floor.
Designed for community and exploration
The Lower Ground floor is dedicated to On’s community. It offers a versatile space for panels, workouts, and events, including a pop-up bar. On the top floor, shoppers can experience the latest in retail technology. For the first time in London, the full range of women’s and men’s collections will be presented in the store. A Magic Wall spanning the length and height of the space is striking in appearance and technological capabilities. With hidden gait analysis technology, shoppers only need to run a few strides to find the right running shoes. On’s team of running expert store advisors will be available to facilitate and coach along the way.
A new way to shop for running shoes
The Magic Wall enables shoppers to explore and try on the entirety of the On shoe collection with…
