Rihanna’s Fenty Beauty has a new partnership…with the reigning WNBA champs that is.
Announced Wednesday, the entrepreneur’s Fenty Beauty and Fenty Skin have teamed up with the New York Liberty, making it the brand’s first official WNBA partnership. Per a statement from the company, the Fenty Beauty logos will be present on the team’s official pregame warm-up jackets and shooting shirts, and there will be fun activations that fans can get participate in during, before and after games.
Speaking with Allure in an exclusive interview, Rihanna told the publication, “I’ve always said that makeup is there to have fun with, to express yourself with,” adding, “It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be. I’m excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season.”
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Additionally, Fenty will be incorporating the team’s mascot, Ellie the Elephant, into their promotional campaigns and products as well. “New York is where we launched Fenty Beauty. We, and Rihanna, have deep roots and love for this city, so the NY…
