Women’s sports are poised to hit new revenue records in 2025, after surpassing more than a billion dollars in revenue for the first time in 2024.
According to a new report from Deloitte, a financial services and consulting firm, women’s sports are projected to earn $2.35 billion globally in 2025, a 25% increase over a record $1.88 billion produced last year.
“We don’t see that growth slowing down anytime soon,” Peter Giorgio, head of Deloitte’s global sports group, told ESPN. “In fact, I wouldn’t be surprised if it accelerated here in the coming years.”
The consulting behemoth, which serves as an advisor to the WNBA and the NWSL, identified basketball as a major driver for growth, with the sport predicted to surpass soccer in 2025 as the top-earning women’s sport. Deloitte’s report projects women’s basketball revenues alone to top $1 billion in 2025, a marked jump from $710 million last year, as star players such as Caitlin Clark and Angel Reese boost ticket and merchandise sales and spur more investment in WNBA franchise facilities.
“The stars are a part of it, [and] I think you’re also seeing a maturation of the industry itself to sort of support those stars, and to drive a lot of that growth alongside of it,” Giorgio said.
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