Just before the pandemic, it felt like plus size fashion was taking over. Brands were finally recognizing the purchasing power of 67% of women, and extended sizing became the fastest-growing segment of the fashion industry, topping $22 billion annually in the U.S. Fashion Week runways teemed with curve models, and body-positive influencers took over the front rows.
But in 2024, in the aftermath of a post-COVID economy and the resurgence of “get skinny quick” schemes, plus size bodies no longer seem to be in vogue. This regression has been deeply disheartening—not only as an advocate for size inclusivity but also as an everyday consumer. It feels as though the comfort and progress we’ve fought for are slipping away. Conversations have reverted to lamenting the lack of options for sizes 18+ and battling diet culture.
Yet, amidst this backslide, I’ve found solace and strength in a growing niche: plus size independent designers. We are a small but mighty community striving to weather the storm, cutting through the noise of fast fashion giants and industry darlings.
Years ago, as the U.S. editor of the plus size magazine SLiNK, I often interviewed major brands who claimed they couldn’t sustain plus sizes due to the “extra fabric…
