Recruiting Declassified: All About Social Media

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Social media surrounds all things gymternet—we read scoring controversies, watch our favorites in training, and keep up with scores and rankings week after week. For the college gymnasts we love, their journey to get to the big stage all started with a bit of attention. And as we enter the era of NIL, social media means more to recruiting and college gymnastics than ever.

For this month’s Recruiting Declassified, I talked to Cadence Gormley, a future Kentucky Wildcat with a big presence on Instagram backing up her incredible skills and “passion for gymnastics.” 

Gormley describes the recruiting process, centering around social media, as an exhilarating and encouraging one. Starting in 2017, she started her account with the “hopes of catching the attention of college coaches.” Listing her biggest gymnastics accomplishments, graduation year, and following coaches was the first step in what came to be a full scholarship from Kentucky and a “platform to inspire and help others with similar goals.”

I formed my account after my level 9 season in 2021. I posted my meet videos from Easterns and began recording practice to give coaches an insight into what I was training gearing up for level 10. A major thing that put me over the top was consistent posting….

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