The Premier League, EFL, FA, and Women’s Super League (WSL) have announced a new code of conduct for gambling-related agreements in football.
The code, which will be implemented at the start of the 2024-25 season, is designed to regulate gambling sponsorships across the professional game, emphasising four key principles: protection, social responsibility, reinvestment, and integrity.
A key aspect of the code is its emphasis on reinvestment. Revenue generated from gambling sponsorships must be redirected into football-related infrastructure and community programmes. This includes improvements to stadiums and training facilities, as well as investments in grassroots football and local community participation.
Under the new code, gambling sponsorships will also be required to target their marketing efforts more carefully to avoid reaching children and individuals at risk of gambling-related harm. Additionally, any gambling-related sponsorship must include educational initiatives and awareness campaigns designed to promote responsible gambling practices.
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The importance of maintaining the integrity of football competitions is also stressed in the code, adding that gambling sponsorships must…
 have announced a new code of conduct for gambling-related agreements in football. The code, which will be implemented at the start of the 2024-25 season, is designed to regulate gambling sponsorships across the professional game, emphasising four key principles: protection, social responsibility, reinvestment, and integrity. A key aspect of the code is its emphasis on reinvestment. Revenue generated from gambling sponsorships must be redirected into football-related infrastructure and community programmes. This includes improvements...){kind=link}