Have you ever taken a trip to the dressing rooms and things just didn’t work out the way you wanted? Maybe you had to order clothes online because retailers do not carry your size in stores, and even then, the fit was off a little? Unfortunately, this is happening more often than not for plus size shoppers. However, Professor Mallorie Dunn took a look at the data behind those important issues.
Dunn, the owner and designer of SmartGlamour, as well as a professor at the Fashion Institute of Technology, and a graduate of FIT and Pratt Institute, has been working in inclusive fashion for over a decade. She has always been passionate about clothing being for everyone, but has also always understood the shopping challenges that arise for the plus size community.
With all of her background in the field, years of having her own inclusive clothing brand, teaching the next generation of fashion designers, and the help of a grant from FIT, Dunn was able to conduct her own research on the real issue at hand: clothing brands’ approach to plus size shoppers.
Research that Dives Deep into Plus Size Shoppers Frustrations
Dunn started with a widely unknown statistic: between 67% and 72% of women and those who dress femme wear plus sizes. This means that well over half of women’s clothing is…
