On collaborate with LOEWE on new Cloudtilt

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One of our favourite running shoe brands, On, has revealed a new shoe which is a collaboration with LOEWE. The On Cloudtilt is a lifestyle shoe made to move, and we’re expecting to see it appearing on runners on their rest days.

As you might expect from a collab, the Cloudtilt looks a bit different from the best on running shoes out there at the moment – in part because of the bold colourways it’s available in. But you’ll still spot the signature cloud technology that On is known for. The shoe’s all-new silhouette features sequentially collapsing Clouds that adapt to the wearer’s movement for seamless weight transfer from heel to toe.

The Cloudtilt is the first shoe in On’s lifestyle range to incorporate CloudTec® Phase: a computer-generated midsole technology that offers cushioning with fewer components for a smooth, ultra-lightweight ride. Fine-tuned using Finite Element Analysis software that simulates walking stress on the legs and feet, the Cloudtilt is precision-crafted to provide superior cushioning for long days on your feet.

Other features include a knitted sock construction, speed laces and LOEWE x On collaborative branding. The engineered mesh upper is made from 99% recycled polyester.

Where can I buy the On Cloudtilt?

The collection will launch…

Read more…

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