For the first time in the National Women’s Soccer League‘s 11-year history, every team kit for the new season will be brand new. The feat is the product of an overhauled design process with longtime partner Nike that has team sources around the league optimistic about creating more customized kits in the future.
Each of the 2024 primary kits for the league’s 14 teams is a bespoke design meant to bring to life local culture and storytelling. All 14 secondary kits are new, too, and each looks similar in design as part of a leaguewide theme around “the strength of the collective,” according to Nike.
The new design process gives teams equal access to customization options that allow them to be bolder than they have been in an otherwise bland decade of league merchandise. Several of the 2024 primary kits achieve their goal, from San Diego Wave FC‘s bold orange, pink and turquoise kit — meant to mimic the city’s idyllic sunsets over the Pacific Ocean — to the Orlando Pride‘s kit covered in oranges, a nod to the region’s…
