The newest NWSL club announced its official name, badge and branding in a media conference Thursday. Here’s what you need to know:
- Bay Football Club will be the name of the team based in Northern California.
- The NWSL’s 14th club will join the league in 2024. Former players Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner will serve on the board.
- Investment firm Sixth Street is the club’s majority investor, agreeing to invest $125 million with $53 million of that covering the NWSL’s expansion fee.
- Alan Waxman, CEO of Sixth Street, told members of the media Thursday the announcement of a training facility will happen in the upcoming months, followed by a stadium. A yet-to-be-named CEO will start June 12.
It’s official. The 14th expansion club in the @nwsl will be known as Bay Football Club! ⚽️🩶@WeAreBayFC #BayFC pic.twitter.com/HkOgLNsdvl
— Bay Football Club (@wearebayfc) June 1, 2023
The Athletic’s instant analysis:
Initial thoughts on name, branding
There are still a lot of footballing decisions and moves that the newest NWSL expansion club has to make, but Thursday’s launch of its new name, crest and brand was a promising start for its identity. Bay Football Club opted for simplicity when it came to their name, but the crest includes…
