Five months after a disastrous rollout of their initial branding, officials from Boston’s 2026 National Women’s Soccer League expansion team unveiled “Boston Legacy Football Club” as the new name of the franchise.
A crest and wordmark will be announced in the coming months, the team said.
The team, which was granted an expansion franchise by the NWSL two years ago, had unveiled the name “BOS Nation FC” and announced itself using a tongue-in-cheek marketing campaign called “Too Many Balls” — a pun about there not being enough women’s professional sports in Boston — last October.
A widespread pushback quickly followed, and the team removed most of the marketing campaign assets within about 24 hours.
“BOS Nation” was an anagram for the word “Bostonian,” the club said in its explanations of the previous name.
Earlier this month, the franchise’s majority owner, Jennifer Epstein, confirmed that the team’s name would be officially changed following “honest and critical feedback” from supporters, ending months of speculation around the branding.
The new Boston Legacy FC name is meant to acknowledge both the city’s long history and “its importance as a hub of future innovation,” the club said in a news release.
The team also said that it went…
