(Photo Credit Taylor Vincent – The Equalizer)
The television money has finally arrived for the National Women’s Soccer League.
On Thursday, two days ahead of the NWSL Championship, the league announced new four-year media distribution deals with four different partners for a total fee of about $60 million annually and $240 million cumulative, The Equalizer confirmed. CBS Sports, which has aired NWSL games since 2020, will remain as one of the league’s partners and will be joined by ESPN, Amazon’s Prime Video, and Scripps Sports ION network.
The deals, which begin in 2024 and run through the 2027 season, include distribution of 118 games, with the remaining matches to “be part of a domestic direct-to-consumer package produced and distributed by the NWSL,” the league said. That could take the form of either a fifth broadcast partner or a package the league produces and sells itself. Multiple sources said that there could be options to sell rights to games locally.
One of the league’s strategies with multiple…
