Novak Djokovic and Coco Gauff the most marketable players of 2023

Novak Djokovic and Coco Gauff are the most marketable tennis players of 2023, as reported by Sportpro.

In fact, the well-known portal has released a ranking regarding the 125 most marketable athletes of 2023, both for men and for women. The ranking in question is based on 3 crucial aspects: brand strength, addressable market and the economy.

In the last few hours, the world of tennis has discussed a lot about this curious ranking, numbers that see tennis still behind other sports. Leading the ranking is the seven-time Golden Ball winner Argentine soccer player Lionel Messi with a rating of 94.81, followed by the NBA champion with the Los Angeles Lakers LeBron James with a score of 92.75 and the American soccer star Alex Morgan with a score of 92.32.

Novak Djokovic leads the ranking among tennis players

The first tennis player is the 24-time Slam champion Novak Djokovic located in position 11 of this ranking with a score of 87.96, followed in the men’s field by the Spanish champion Rafael Nadal in position 41 with a rating of 73.42; Djokovic and Nadal are the only tennis players in sports to be in the top 50.