NIL trailblazers Haley and Hanna Cavinder ready for what’s next

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Haley and Hanna Cavinder won’t be NCAA athletes much longer. Unless the Miami women’s basketball team makes a late surge, their collegiate hoops careers will end next week after the ACC tournament.

“This season, our record isn’t the best, and obviously that’s not fun,” Haley Cavinder told ESPN. “But playing on the court with Hanna and being able to just leave our careers at the University of Miami together is something I wanted to do.”

The Cavinder twins first appeared on the social media scene as dancing TikTok creators during the COVID-19 pandemic in 2020 while freshmen at Fresno State. When the NCAA approved athletes to start monetizing their individual name, image and likeness in July 2021, Haley and Hanna were front and center.

Their popularity had grown on social media, and brands were eager to partner with the blond, basketball-playing twins from Gilbert, Arizona. Minutes after midnight on July 1 that year, the twins were in New York to sign an NIL deal with Boost Mobile.

They soon added agreements with Dick’s Sporting Goods, Under Armour, Champs Sports, Ghost nutrition and the WWE, where they made appearances at major events and hinted at…

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